Here, we’re referring to a URL that points to something that doesn’t actually exist. What’s so bad about broken links?įirst, let’s clear up what we mean by a broken link. Kontent.ai has specific features that help improve link integrity across your site, improving the customer experience and boosting customer trust. But with the right approach, it’s possible to significantly reduce the number of broken links on a site – and to prevent more from showing up in the future. And perhaps above all, it requires a site behaving the way a visitor expects it to behave.īroken links can lead to frustrating site behavior for your customers, leading to reduced trust in your brand. A good web experience can boost brand reputation, while a poor experience can erode customer trust.ĭelivering a good web experience takes a combination of many factors, including site speed, an intuitive user interface, and good accessibility. Your website is often one of the most critical touchpoints between brand and customer.
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